Solutions

AI training data & market research, at scale.

We recruit participants, manage field operations, and deliver quality-controlled datasets for AI, consumer technology and market research projects worldwide.

What we do

Three services, one operation

AI data collection

Voice, speech, image, video and behavioural data collection for AI model training and evaluation.

  • Speech recording
  • Visual intelligence projects
  • Barcode & document capture
  • Human annotation datasets

Research studies

Structured participant-based studies for consumer technology products and services.

  • Device testing
  • Automotive voice studies
  • Mobile app research
  • UX evaluation and product validation

Project management

Recruitment, screening, scheduling, venue management, compensation handling, QA review and final delivery.

  • Multi-city studies
  • Large participant cohorts
  • International projects
  • Time-sensitive deployments

User study areas

What we collect

Eleven areas of human data collection. Every one runs on the same operation — recruited, screened, collected and checked before anything is delivered.

Speech and audio

Voice recorded in real conditions, with the metadata that makes it usable.

  • Speech transcription
  • Pronunciation evaluation
  • Accent and fluency studies
  • Intent detection
  • Audio quality evaluation

STEM and cultural

Domain reasoning and cultural judgement, from people who hold the context.

  • STEM problem solving
  • Cultural relevance review
  • Bias and fairness evaluation
  • Educational content studies

Translation and transcreation

Not just accurate — natural to a speaker of the target language.

  • Translation accuracy
  • Transcreation and localisation
  • Fluency and naturalness
  • Cultural adaptation

Annotation and labeling

Structured labels to your schema, with agreement tracked between raters.

  • Data annotation
  • Text labeling
  • Entity tagging
  • Sentiment labeling
  • Intent labeling

Search and relevance

Whether a result actually answers the question that was asked.

  • Search relevance
  • Query intent evaluation
  • Ranking and preferences
  • Result satisfaction
  • Snippet selection

Devices and interaction

Hardware used the way people actually use it, not on a bench.

  • Voice assistant on devices
  • Touch and UI interaction
  • Wearables and IoT studies
  • Device usability
  • Multi-device workflows

Home environment

Smart home and ambient scenarios, captured in real homes.

  • Smart home scenarios
  • Activity recognition
  • Appliance control
  • Ambient understanding
  • Home automation

Health and wellness

Fitness, sleep and activity data, collected with explicit consent.

  • Fitness and activity tracking
  • Sleep quality and patterns
  • Nutrition and hydration logging
  • Health intent detection

Document understanding

Receipts, invoices and forms as they really look, with ground truth.

  • OCR and text extraction
  • Document classification
  • Table and form understanding
  • Information extraction
  • Key value pair extraction

Conversational AI evaluation

Whether an answer is helpful, appropriate and true across a whole exchange.

  • Response helpfulness
  • Safety and appropriateness
  • Tone and style evaluation
  • Multi-turn coherence
  • Factual accuracy

Safety, trust and compliance

Audited against your policy, by reviewers briefed on what they will see.

  • Harmful content detection
  • Bias and fairness audits
  • Privacy and compliance
  • Policy adherence

How we deliver

Five stages, in this order, every time

The order matters. QC that runs after delivery is just an apology — ours runs before anything leaves the pipeline.

  1. 01

    Scope

    You brief us on study requirements, demographics, locations, timelines and compliance needs. We return a project plan within 48 hours.

  2. 02

    Recruit

    We activate our participant network and targeted outreach channels to find qualified candidates.

  3. 03

    Screen

    Every applicant passes through screening before scheduling, so only qualified participants reach a session slot.

  4. 04

    Execute

    Our field operations team manages venue coordination, participant handling, session logistics and compensation.

  5. 05

    QA & deliver

    All data passes internal quality review before delivery, so what you receive already meets project specification.

Selected work

Programmes we have run end to end

Client names withheld under NDA. What is shown is the collection design, the tooling built for it, and what came out the other side.

Speech · in-vehicle · multi-locale

In-car voice command collection

Participant intake, prompt delivery and recording pipeline for an automotive voice assistant study. Prompts served per locale, recordings uploaded from the vehicle, and transcription review run as a second pass with speaker and noise-condition metadata attached to every clip.

8 901234 567890
Image · retail · high volume

Product barcode collection

A crowd-sourced barcode capture programme where participants photograph retail packaging at home. Legibility scoring and duplicate detection run at upload, and each accepted asset carries its decoded value, product category and capture conditions.

Image · multi-market · document AI

Receipt & invoice collection at scale

A batch-based collection app where participants submit purchase receipts and invoices against per-market quota rules. Acceptance logic runs at upload — merchant match, legibility, duplicate detection — so rejected images never enter the delivery set.

Platform · AI-assisted QC

Image asset intake & QC platform

A structured intake form for contributors, an automated QC pass that scores every submission, and an operations dashboard showing acceptance rate, reviewer queue depth and progress against quota — so problems surface on day two, not week six.

Kolkata→ /kolkat@/
Speech · linguistics · delivery

Place & road name transliteration

Point-of-interest and road names converted into a standard phoneset for navigation voice output, with a mapped phoneme inventory, automated flagging for out-of-set symbols, and validation against how names actually play back in the target voice engine.

10,000+Verified participants
18+Countries covered
95%Data approval rate
109+Studies completed

Why research teams choose us

Verified participant pool

Pre-screened participants across demographics and geographies.

Worldwide coverage

Active network across 18+ countries and 54+ cities.

Fast turnaround

Studies launched within 48 hours of project confirmation.

Quality controlled data

Multi-layer QC before delivery, at a 95% approval rate.

Flexible study design

Custom screeners, quotas and collection methods per project.

Dedicated support

An assigned manager for every study, start to finish.

Need participants fast?

Recruitment, screening, scheduling and QA handled end to end. Whether you need 50 or 5,000 participants.